Analysis of innovative technologies and identification of new information tools for effective activities of enterprises on the example of the financial market of Ukraine

The object of research is modern innovative information technologies as a factor in market transformation. subject the theoretical and methodological foundations use financial sector economy. One important problems for world today to increase efficiency its functioning through introduction management methods based on technologies. most problematic areas proprietary software. importance latter increasing every year due strengthening legislative requirements pressure from rightholders. That why it advisable offer Blueshift platform, which will help expand capabilities functions economic activities. study used collecting, processing interpreting about products, generalization, analysis definitions, comparative analysis, concretization systematization technologies, observation visual presentation results. main hypothesis assumption that platforms allow active users making ready-made decisions when solving arising It impossible confirm this without detailed well innovations associated with open source systems, participants reduce costs maximize likelihood data protection. In paper, was proposed platform implementation systematic investment strategies built-in capabilities. advantages disadvantages using «platform service» are analyzed. Thanks innovation, such functionality security, ease adaptation, benefits can be obtained.